Thursday, September 20, 2018

Less Sitting is Better - New Social Media Campaign and Toolkit Now Available!

The OSPAPPH Executive and Sedentary Behaviour Working Group are excited to share the new OSPAPPH ‘Less Sitting is Better’ campaign and materials.  The OSPAPPH Sedentary Behaviour Working Group has been hard at work preparing an evidence-informed and comprehensive campaign with messages targeting adults and their behaviours across the whole day. 

The purpose of the campaign is to raise awareness about sedentary behaviour in adults and how they can counter sedentary behaviour throughout the day. The campaign consists of a series of Social Media Posts (with accompanying images) that can be used on a variety of social media platforms (such as Facebook, Twitter, and Instagram). The campaign also includes a web-based/printable infographic that health units can use on their websites, share via email or print to distribute.  The infographic has been prepared in French, English & Chinese.

OSPAPPH will be launching the ‘Less Sitting is Better’ campaign via our Twitter account (twitter handle: @OSPAPPH) and website ( and we are encouraging member health units to join us in raising awareness about sedentary behaviour.  Your health unit can participate in the campaign by using the handy campaign guide (links below) prepared by the SB Working Group.  The guide provides access to all the campaign materials – including timelines, suggested posts, and a preview and access to the accompanying images. The guide is also available in French and the accompanying images are available in English, French, and Chinese.  The images have been saved on OSPAPPH’s Google Drive and links to the images are embedded in the guide.  The campaign materials can also be shared with your community partners.  

To access the guides and all of the supporting materials, click the links below available for download until November 30th):

English Materials

We are pleased to be sharing these materials with you – our members – and we hope you will join us in spreading the word that ‘Less Sitting is Better’. If you have any questions about the campaign or have difficulty accessing the campaign images, please contact Rachael Shaffer (, chair of the OSPAPPH Sedentary Behaviour Working Group.

On behalf of the OSPAPPH Executive, a HUGE thank you to the members of the Sedentary Behaviour Working Group for their work on developing the campaign and all related materials.